Maybelline Boss Life
Maybelline boss line
A much more fluid social context changing more pluarisic representations in 2017 reflecting diversity
The advert refleects changing representation of gender
Not presctived Two step flow theroy can apply in the same way as vlogger Zoella influences her fnas and followers to buy into brands ( they have combined 5.1 m insagram followers and 2.5 milliomn youtube subscribers
Gutierrez is openly gay and Mexican/Spanshish american in binary opposition (strauss) to fierce hetrosextual western stereotypes in the Score advert
Opening two shot represents both the brands as stars om a go;,oc connotation - Maybelline Present.. That Boss Life with Manny and Shayla
Secondary personan of both stars position the audience early on tinto a dominant preferred reading
Manny nodding head boy movemment legitimises brand nd is cut against an extreme close up of brand logo
High key lighting and a bright colour palette (yellows and whites) encode an upbeat mode of address.
Close up of brand - satuated image
Establishing shot of New York anchoring dialouge "Let's get bossed up"
Speeded up film and close up of gold suitcase has luxury connotations
Camera zooms in to reveal iconic product - gold represents the brand colour but also status
Slow motion used to dramatise flying mascara while both stars embrace and kiss the product anchoring using Hall a preferred meaning that their brand is to be desired
A close up of glinying golf reinforeces the aspirational status of the brand while extreme close up reveals application - ideology of consumerism
Jump cuts on the extreme eye close up position the audience using Judith Butler to recognise gender fluid representation
Canted/dutch angle camera sees both Manny and Shayla entering a room, fully dressed and made up reinforcing Butler reading of a lack of constructed gender roles
MCU sees both happy and smling with the non diegetic sound of glitter with glinting gold.
Fast zoom in to swarthy
Using Gauntlet the advert the
A much more fluid social context changing more pluarisic representations in 2017 reflecting diversity
The advert refleects changing representation of gender
Not presctived Two step flow theroy can apply in the same way as vlogger Zoella influences her fnas and followers to buy into brands ( they have combined 5.1 m insagram followers and 2.5 milliomn youtube subscribers
Gutierrez is openly gay and Mexican/Spanshish american in binary opposition (strauss) to fierce hetrosextual western stereotypes in the Score advert
Opening two shot represents both the brands as stars om a go;,oc connotation - Maybelline Present.. That Boss Life with Manny and Shayla
Secondary personan of both stars position the audience early on tinto a dominant preferred reading
Manny nodding head boy movemment legitimises brand nd is cut against an extreme close up of brand logo
High key lighting and a bright colour palette (yellows and whites) encode an upbeat mode of address.
Close up of brand - satuated image
Establishing shot of New York anchoring dialouge "Let's get bossed up"
Speeded up film and close up of gold suitcase has luxury connotations
Camera zooms in to reveal iconic product - gold represents the brand colour but also status
Slow motion used to dramatise flying mascara while both stars embrace and kiss the product anchoring using Hall a preferred meaning that their brand is to be desired
A close up of glinying golf reinforeces the aspirational status of the brand while extreme close up reveals application - ideology of consumerism
Jump cuts on the extreme eye close up position the audience using Judith Butler to recognise gender fluid representation
Canted/dutch angle camera sees both Manny and Shayla entering a room, fully dressed and made up reinforcing Butler reading of a lack of constructed gender roles
MCU sees both happy and smling with the non diegetic sound of glitter with glinting gold.
Fast zoom in to swarthy
Using Gauntlet the advert the
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