Maybelline Boss Life
Maybelline boss line A much more fluid social context changing more pluarisic representations in 2017 reflecting diversity The advert refleects changing representation of gender Not presctived Two step flow theroy can apply in the same way as vlogger Zoella influences her fnas and followers to buy into brands ( they have combined 5.1 m insagram followers and 2.5 milliomn youtube subscribers Gutierrez is openly gay and Mexican/Spanshish american in binary opposition (strauss) to fierce hetrosextual western stereotypes in the Score advert Opening two shot represents both the brands as stars om a go;,oc connotation - Maybelline Present.. That Boss Life with Manny and Shayla Secondary personan of both stars position the audience early on tinto a dominant preferred reading Manny nodding head boy movemment legitimises brand nd is cut against an extreme close up of brand logo High key lighting and a bright colour palette (yellows and whites) encode an upbeat ...