The i
The I Launched in 2010 Owned and published by Johnstone press in Scot;and First issue went on sale for 20p Increased to 30p in may 2011 This increased to40p in January 2014 This increased to 60p in September in 2016 Digital news and multimedia news platforms has meant declining print media circulation due to online websites I Website - 2M unique users each months Print verson Tabloid size in format No suppliments in weekend Edtion - designed for busy people who can dip in and dip out Political Liberalism Centrism Targets young educated peopl Nick Cleg former liberal party leader writes regulat column Read by Corbyn High ratio of text to photography Fromed mode of address Objective epistemologies (balanced ways of telling stories) More hard news than soft news Assumews level of intellegence of the reader who makes up their own mind Onece given the information Stuart hall - reception theory Dominant reading negotiated reading oppositional reading In relati...