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Showing posts from January, 2020

The i

The I Launched in 2010 Owned and published by Johnstone press in Scot;and First issue went on sale for 20p Increased to 30p in may 2011 This increased to40p in January 2014 This increased to 60p in September in 2016 Digital news and multimedia news platforms has meant declining print media circulation due to online websites I Website - 2M unique users each months Print verson Tabloid size in format No suppliments in weekend Edtion - designed for busy people  who can dip in and dip out Political Liberalism Centrism Targets young educated peopl Nick Cleg former liberal party leader writes regulat column Read by Corbyn High ratio of text to photography Fromed mode of address Objective epistemologies (balanced ways of telling stories) More hard news than soft news Assumews level of intellegence of the reader who makes up their own mind Onece given the information Stuart hall - reception theory Dominant reading negotiated reading oppositional reading In relati...

Tabloid Vs Broadcast

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Broadsheet Newspaper (Daily telegraph, Financial time, Daily mail) Larger Long vertical pages  More informative  Covering more political and international news  main story on left,image for another story in cent  Attract older/more intelligent audience   Printed on A2 paper (large) More expensive to produce, more expensive to buy  More factual  Unbiased and clear language  Interrlectual  Use of statistics  Tabloid (The sun, Daily Mirror  Celebrity issue  sensationism  National news  Attract younger audiences who are not bothered with politics  More opinionated Less complex  Biased  Slang and Colloquial  Red top  Tabloid 

Channel 4 - Institution

No Offence - institution  AQA-  public service remit - to provide info, and provide content that is available across a wide variety of age groups no offence can be studied in the context of C4s commitment to be innovative and distinctive  channel 4 -  a focused statutory mission guaranteed channel prominence  no requirement to make a commercial rate of return  the result: innovation and risk taking without cost to the taxpayer creation of a range of new companies  provided valuable, globally attractive output forerunner of initiatives to simulate innovation and growth in the wider UK economy  Only broadcaster with a significant public service broadcasting (PSB) remit to be entirely commercially funded only PSB in the world to enjoy a high share among the 16 - 34 age group only major broadcaster in the world to source its programming entirely from external suppliers tries out more new ideas each year...