The i
The I
Launched in 2010
Owned and published by Johnstone press in Scot;and
First issue went on sale for 20p
Increased to 30p in may 2011
This increased to40p in January 2014
This increased to 60p in September in 2016
Digital news and multimedia news platforms has meant declining print media circulation due to online websites
I Website - 2M unique users each months
Print verson Tabloid size in format
No suppliments in weekend Edtion - designed for busy people who can dip in and dip out
Political Liberalism Centrism
Targets young educated peopl
Nick Cleg former liberal party leader writes regulat column
Read by Corbyn
High ratio of text to photography
Fromed mode of address
Objective epistemologies (balanced ways of telling stories)
More hard news than soft news
Assumews level of intellegence of the reader who makes up their own mind Onece given the information
Stuart hall - reception theory
Dominant reading
negotiated reading
oppositional reading
In relation to the inews online the dominant reading would agree what the article is publishing. The negotiated reading
Readers are given the opportunity to negotiate meaning through broadsheet conventions - Objectivity and balace
However liberal sensibilities and love of qart and culture are pandered to with a wide range of stories/articles that position the audince into a shared cultural experience
An element of self estemm ensures readers feeel goof about themselves as they can understand sometimes complex issues
bandura - social learning theory
BoBo doll experiment peaople learn behaviours
Simple theory suggesting audiences are victim to active consmption
The i reader more actively consumes mewspaper content (see uses and gratification theory - surveillance , social interation, personal identitiy and diversion up to a point).
The newspaper resists Banduras theories through the interactuve approach of 'dipping in and dipping out' - behaviour is not affected
Gerberner - cultivation theory
- Studied long term effects of television on people they believe that the more time people spend in television world, the more they will believe that social reality aligns with reality portrayed on television
The i reflects a lack of obvious encoded news values
It offers more diverse pluralistic representations
Through this the newspaper challenges the concept that ideologies are cultvated.
It is in binary opposistion to the the daily mail in this regard
Above the fold - what you can see when the paper is folded or what you can see without scrolling down th page
Economic conext
Successful website reflects decline in print media cirulation (and particularly law i circulation). The print version wants to direct you to the website
Convergent linlks to A-V media and social media (twitter and facebook) - interactive discussion using web 2.0
Hard news dominates above and below the fold with a simplisti, uncluttered design and layout that allows the user to selec and actively engage.
Iprint vs online
INteractive content, easier to access on a range of platforms like a website - more accessibility and choice
Immediacy - Breaking news stories but also ability to expand content (Yje o print version has limited content compared to most Broadsheets )
Maintains house styles/ brand identity of the envire
Regulation
Narrative objectibity resists that controverrsy of other newspaper like the daily mail
Quality tabloids and broadsheets are less in need of regualtion - less dramatic, cmotive headlines likely to cause offence
I hads recieved ssome accu
IPSO
Deal with complaints that have breached the editor's code of practice. Some new sanctions - they can dictate "the nature, extent and placement of corrections
Decisions - Commitee of 12.7 members indepent 5 representating magazine/newspaper industry ( still a form of self regulation
IPSO deal with - articles, images embedded video, audieo material readers letters (print and websites),
Launched in 2010
Owned and published by Johnstone press in Scot;and
First issue went on sale for 20p
Increased to 30p in may 2011
This increased to40p in January 2014
This increased to 60p in September in 2016
Digital news and multimedia news platforms has meant declining print media circulation due to online websites
I Website - 2M unique users each months
Print verson Tabloid size in format
No suppliments in weekend Edtion - designed for busy people who can dip in and dip out
Political Liberalism Centrism
Targets young educated peopl
Nick Cleg former liberal party leader writes regulat column
Read by Corbyn
High ratio of text to photography
Fromed mode of address
Objective epistemologies (balanced ways of telling stories)
More hard news than soft news
Assumews level of intellegence of the reader who makes up their own mind Onece given the information
Stuart hall - reception theory
Dominant reading
negotiated reading
oppositional reading
In relation to the inews online the dominant reading would agree what the article is publishing. The negotiated reading
Readers are given the opportunity to negotiate meaning through broadsheet conventions - Objectivity and balace
However liberal sensibilities and love of qart and culture are pandered to with a wide range of stories/articles that position the audince into a shared cultural experience
An element of self estemm ensures readers feeel goof about themselves as they can understand sometimes complex issues
bandura - social learning theory
BoBo doll experiment peaople learn behaviours
Simple theory suggesting audiences are victim to active consmption
The i reader more actively consumes mewspaper content (see uses and gratification theory - surveillance , social interation, personal identitiy and diversion up to a point).
The newspaper resists Banduras theories through the interactuve approach of 'dipping in and dipping out' - behaviour is not affected
Gerberner - cultivation theory
- Studied long term effects of television on people they believe that the more time people spend in television world, the more they will believe that social reality aligns with reality portrayed on television
The i reflects a lack of obvious encoded news values
It offers more diverse pluralistic representations
Through this the newspaper challenges the concept that ideologies are cultvated.
It is in binary opposistion to the the daily mail in this regard
Above the fold - what you can see when the paper is folded or what you can see without scrolling down th page
Economic conext
Successful website reflects decline in print media cirulation (and particularly law i circulation). The print version wants to direct you to the website
Convergent linlks to A-V media and social media (twitter and facebook) - interactive discussion using web 2.0
Hard news dominates above and below the fold with a simplisti, uncluttered design and layout that allows the user to selec and actively engage.
Iprint vs online
INteractive content, easier to access on a range of platforms like a website - more accessibility and choice
Immediacy - Breaking news stories but also ability to expand content (Yje o print version has limited content compared to most Broadsheets )
Maintains house styles/ brand identity of the envire
Regulation
Narrative objectibity resists that controverrsy of other newspaper like the daily mail
Quality tabloids and broadsheets are less in need of regualtion - less dramatic, cmotive headlines likely to cause offence
I hads recieved ssome accu
IPSO
Deal with complaints that have breached the editor's code of practice. Some new sanctions - they can dictate "the nature, extent and placement of corrections
Decisions - Commitee of 12.7 members indepent 5 representating magazine/newspaper industry ( still a form of self regulation
IPSO deal with - articles, images embedded video, audieo material readers letters (print and websites),
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