J Brobbey

Maybelline boss line A much more fluid social context  changing more pluarisic representations in 2017 reflecting diversity The advert refleects changing  representation of gender Not presctived Two step flow theroy can apply in the same way as vlogger Zoella influences her fnas and followers to buy into brands ( they have combined 5.1 m insagram followers and 2.5 milliomn youtube subscribers Gutierrez is openly gay and Mexican/Spanshish american in binary opposition (strauss) to fierce hetrosextual western stereotypes in the Score advert Opening two shot represents both the brands as stars om a go;,oc connotation - Maybelline Present.. That Boss Life with Manny and Shayla Secondary personan of both stars position the audience early on tinto a dominant preferred reading Manny nodding head boy movemment legitimises brand nd is cut  against an extreme close up of brand logo High key lighting and a bright colour palette (yellows and whites) encode an upbeat ...

Explain how media producs can be said to have cultural and social significance The song is part of an album entitled Black America Again: a call to social action that asks its audience stand up and be counted The titles makes explici the social signisficance since we are, potentiallt ,'the free' and are connected culturally to a tradiotion of protest songs The video's setting explicitly connects to the social issues which is also evident in the lyric (institution aint just a building", new Jim Crow" These are cultural references in both senses via 'race issues' and an aesthetic lineage shich goes back through Maya Angelou ("THE CAGED BIRD SINGS FOR FREEDOM") and Billie HOliday ("Southen trees we hun from - strange fruit). There is also a cinema verite awsthetic (black and white film , realistic locastion, element of histroical accuracy) which has cultural capital The song and video are both connected with the award - wommomg docum...