Print advertising

Starter

MTV: 

bold 

bright colours 

Buffy the vampire slayer 

Font looks like blood 

The walking dead 

Sans seriff font 

Task - 

Binary opposition of black and white 

Picture of product bottom right 

Black and white       

Rolls Royce, signifies importance, status and expensive 

Old traditional values

brit- rolls royce ( seen as british) 

Brand of britian 

Coballed street

British police man offence - easily noticable from the clothing he is wearing especially the hat 

Umbrella - signifies rain - Britain 

Bottle - in colour 

Goffman's Theory (1972)

In the portrayal of men and women, advertising ofen ses the following codes and conventions 

Superiority, Domination and Body Language: men are shown in dominant posisions and appear to be reflective of thought and intelligence. Women are physically portrayed in sexual or recling intellgence. Women are physically portrayed in sexual or reclining poses with blank or inviting expressions 

Dismemberment : On females parts of the body such as legs,chest, etc are used rather than the full boy. This is often applied to sell products which are related to the body such as mobile phones 

The voice over authority: In moving image advertisements, male voices are ised as voice-over's in commercials rather than females.