Nerwspaper Theories and paper 1
Newspaper (targeted) Paper 1
Analysuis of audiences and industries
Apply issues and theories
Blumer and katz -uses and gratifcation - why aer people reading the newspaper
Audiences use the media to gratify specific needs that the have. If the media successfully gratify speific needs that they have. If the media successsfully gratifies this need it makes it more likely they will consume the product again. These needs are escapism, surveillance, personal identification and social interaction
Escapism- audiecnes wish to escape thethe mundane and repetitive elements of their life by experiencing tthings outside of their normal lives. This can be include humour, excitedment fear romance and other elements outside of the norm
Surveillance - Audiences need to know about the world around tham and seek texts that offer
Personal identication - audiences need to explore and debelop their own identites via observing others that are similar and seeing how they respond to situations. Audiences ise the meida to act as a teacher of how to act and as role models or caustionary tales for their own identitiy; this is often seen in texts that represent similar characthers to the audience
Social interaction - audiences need interaction with other poeple and to develop bonsds with others. The media offers this in the opportunity to discuss media texts with others but also throughthe opportunity ti develop bonds with chacters or interact wuth others while using the media (in the case of social or interative media) Social media like Face book and Twitter Social interaction for its audience because it allows them to disccuss and talk with others Other media texts can offer SOCIAL Interaction though a TV
Bandura - People's berhavour
Gerveber - cultivation theory - exposure to media changes people's perspection over time
Audience recation
The percieved way that the message is sent
The message is encoded into the medium
The message is decoded from the medium
Halls encoding theory - Message s are not just sent directly from the sneder (producer) to the reciever (audience) but are ecoded into a medium (media texts) and then decoded by the audience interpretation as well as as the methoud of encoding can affect the meaning of the message
Halls recpetion theory - Audience recieve and understand the meida in different ways based on their backgrounds and beliefs; their decoding of the text is effectd by their prexisting biases and belieefs that alter how they understand the text. The text can be read in three ways:
Dominant Reading - the intented reading of the producer:the way the media is meant to be read and the way that most peoplewill recieve the texts
Oppositionalk reading -the audience understand the intended meaning but reject this meaning and instead take a contradictory or contrasting reading of the text
Negotiated reading the audience understand the intended meaning but instead read the text somewhere between the intended and opppositional readings; this often means rejecting parts and accepting other parts
Preferred reading
Hard (current affairs, politics, economics, wars and other serious events)
Soft news ( entertainment, sport, celebritiy gossip)
Opinion based features and editoruals
News Agencies (Reuteters or Associated Press) provide sell stories to editores
Citizen journalism also become increasingly important in recnt years
Why do all products and producers start with the audience?
So that the audience may buy your product
How can producers reach audiences?
Through Social media
Writing stories that people would enjoy
Hard copies and online platform
What is the impact of
Analysuis of audiences and industries
Apply issues and theories
Blumer and katz -uses and gratifcation - why aer people reading the newspaper
Audiences use the media to gratify specific needs that the have. If the media successfully gratify speific needs that they have. If the media successsfully gratifies this need it makes it more likely they will consume the product again. These needs are escapism, surveillance, personal identification and social interaction
Escapism- audiecnes wish to escape thethe mundane and repetitive elements of their life by experiencing tthings outside of their normal lives. This can be include humour, excitedment fear romance and other elements outside of the norm
Surveillance - Audiences need to know about the world around tham and seek texts that offer
Personal identication - audiences need to explore and debelop their own identites via observing others that are similar and seeing how they respond to situations. Audiences ise the meida to act as a teacher of how to act and as role models or caustionary tales for their own identitiy; this is often seen in texts that represent similar characthers to the audience
Social interaction - audiences need interaction with other poeple and to develop bonsds with others. The media offers this in the opportunity to discuss media texts with others but also throughthe opportunity ti develop bonds with chacters or interact wuth others while using the media (in the case of social or interative media) Social media like Face book and Twitter Social interaction for its audience because it allows them to disccuss and talk with others Other media texts can offer SOCIAL Interaction though a TV
Bandura - People's berhavour
Gerveber - cultivation theory - exposure to media changes people's perspection over time
Audience recation
The percieved way that the message is sent
The message is encoded into the medium
The message is decoded from the medium
Halls encoding theory - Message s are not just sent directly from the sneder (producer) to the reciever (audience) but are ecoded into a medium (media texts) and then decoded by the audience interpretation as well as as the methoud of encoding can affect the meaning of the message
Halls recpetion theory - Audience recieve and understand the meida in different ways based on their backgrounds and beliefs; their decoding of the text is effectd by their prexisting biases and belieefs that alter how they understand the text. The text can be read in three ways:
Dominant Reading - the intented reading of the producer:the way the media is meant to be read and the way that most peoplewill recieve the texts
Oppositionalk reading -the audience understand the intended meaning but reject this meaning and instead take a contradictory or contrasting reading of the text
Negotiated reading the audience understand the intended meaning but instead read the text somewhere between the intended and opppositional readings; this often means rejecting parts and accepting other parts
Preferred reading
- Oldest media form
- Convergence to online to stay #alive'
- Clear codes and conventions utilised by the most newspaper on the marlet
Hard (current affairs, politics, economics, wars and other serious events)
Soft news ( entertainment, sport, celebritiy gossip)
Opinion based features and editoruals
News Agencies (Reuteters or Associated Press) provide sell stories to editores
Citizen journalism also become increasingly important in recnt years
Why do all products and producers start with the audience?
So that the audience may buy your product
How can producers reach audiences?
Through Social media
Writing stories that people would enjoy
Hard copies and online platform
What is the impact of
Comments
Post a Comment