Daily mail

• Oldest media form 
• Convergence to online to stay @alive@
• Clear codes and conventions utilised by the most newspaper  on the marlet

Hard (current affairs, politics, economics, wars and other serious events)
Soft news ( entertainment, sport, celebritiy gossip)
Opinion based features and editoruals
News Agencies (Reuteters or Associated Press) provide sell stories to editores
Citizen journalism also become increasingly important in recnt years


Why do all products and producers start with the audience?
 So that the audience may buy your product

How can producers reach audiences?
Through Social media
Writing stories that people would enjoy
Hard copies and online platform

What is the impact of


Daily Mail:
Right wing

How does the front cover present the ideological values of the Daily Mail?